Christy’s Beauty Salon
Ladies and Gentlemen::Irresistible Prices You Can’t Resist
Conveniently located in Midlothian, VA, Christy’s Hair Salon excels in all aspects of what a Dominican hair salon does. Ladies love the shop and their prices matched with their quality of work is incomparable.
By: LaToria “Toria Vaughan” Todd
MIDLOTHIAN, Va. – Dominican Hair stylist and business owner, Christy Estebez is a trending hair stylist in the Richmond area.
Estebez always loved to do hair, but having a hair shop was the last thing on her mind. She grew up in house full of teachers; even her siblings aspired to be teachers.
It wasn’t until 2009 that Christy opened up her shop because she enjoyed it so much. Her Husband Emilio Estebez works at their other shop, also conveniently located in Richmond.
According to Estebez her salon specializes in styling African American hair because it is similar to the hair texture of a Dominican.
For Estebez, tending to the clients and being able to speak to customers on a personal level is important because it allows her to have a personal relationship with her clients, which in turn increases retention.
“What makes this shop different from every other shop is that this one is clean, spacious, and we tend to our clients,” said Kenia Marte, 18, an employee of Christy’s.
Customer satisfaction seems to be an ongoing theme with this hair shop. The value and priority of this salon is the customer.
“ I specialize in relaxers, natural hair, and everything; I love it when a customer is satisfied with their hair and love it,” said Rosa Reyes, 20, an employee of Christy’s.
Not only does it matter to Estebez that her clients are satisfied, but the direct impact she is able to make on her employees are just as important.
“ This is a second home for us, not only does Christy treat us well as a boss, but she is understanding and I just enjoy going to work everyday, most people hate going to work and dread it everyday when they wake up…. me, I love it,” said Marte.
Priding herself on teaching and training her employees without experience, Estebez encourages cosmetology licenses in order fro her employees to further not only their education, but within the profession as well.
“I’m studying right now to get my cosmetology license,” said Estabez translating what Lisa Hernandez said in Spanish.
There are two levels at Christy’s. The bottom level is where the main hair stations are and a few hair dryers. The second level is up a short staircase where the hair is washed, deep conditioned, rolled up, and ready to be styled.
“Clients are special to me and it’s important that they feel as though I have personalized a style for them” said Estebez.
According to Marte there are $15 specials on Tuesdays and Wednesdays for a wash and set.
“My prices are similar to that in New York. There is so much competition here that I have to keep my prices low in order to continue to receive customers, though we do get a lot of consistent customers,” said Estebez.
According to Estebez, owning her own hair salon is her best investment yet because she gets to do what she loves while making others happy.
“It’s important to make the client feel at home and comfortable, that’s my trick. You get to know the customer and personalize styles for them, they’ll come back.”
Reporter: LaToria “Toria Vaughan” Todd
Christy’s Beauty Salon: http://christybeautysalon.com/